Google Ads for Local Service Businesses
When a pipe bursts or the lawn turns into a meadow, people grab their phone and search. Google Ads can put your plumbing, cleaning or landscaping business at …
Category
Marketing
Growth, branding, SEO, funnels and closing deals, without a big budget.
Email Segmentation for Small Businesses
Sending the same email to everyone on your list is easy, but it rarely gets the best results. A first-time browser, a loyal regular and a customer who has not …
Building Partnerships With Local Schools and Clubs
Local schools and sports clubs sit at the heart of a community. Families gather there every week, volunteers run them on tight budgets, and they remember who …
Writing Headlines for Ads and Landing Pages
Most people decide in a second or two whether to read your ad or stay on your landing page, and the headline makes that decision for them. A clear, specific …
Juneteenth: How Businesses Can Mark It Respectfully
Juneteenth, on 19 June, marks the end of slavery in the United States and is now a US federal holiday. More businesses now acknowledge it, which is welcome, but …
Marketing With User-Generated Content Contests
A user-generated content contest invites your customers to create something, such as a photo, a short video or a recipe, for a chance to win a prize. It gets …
Retargeting Basics for Small Online Shops
Most people who visit a small online shop leave without buying. That is normal, not a failure. Retargeting gives you a polite second chance to remind those …