Comparison Pages: Writing Us vs Them Fairly
People comparing options are close to buying, and many of them search for "your brand vs their brand" or "alternatives to" before deciding. A well-written …
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Marketing
Growth, branding, SEO, funnels and closing deals, without a big budget.
Half-Year Marketing Budget Reallocation
The end of June is the perfect moment to look at your marketing budget with fresh eyes. Six months of real results tell you far more than the plan you wrote in …
Fourth of July Promotions for Small Businesses
The Fourth of July is one of the friendliest marketing moments of the year: people are off work, in a good mood and out shopping for food, outfits, gifts and …
Trade Association Membership as a Marketing Channel
Plenty of small businesses pay a trade association membership fee every year, display the logo on their website and leave it at that. Used well, though, a trade …
Win-Win Discounts: Bundles Instead of Price Cuts
A straight price cut is the fastest promotion you can run and often the most expensive one. Bundles give customers a real reason to say yes while protecting …
Canada Day and Summer Holiday Promotions
Summer holidays arrive on the same dates every year, yet many small businesses still scramble to post something the night before. With a little planning, Canada …
Running a Summer Photo Contest
Summer is when your customers are outside, on holiday and taking more photos than at any other time of year. A summer photo contest gives them a reason to point …