Browse Abandonment Emails for Online Shops
Most visitors to your online shop look at a product, scroll a little and leave without adding anything to their cart. A browse abandonment email is a gentle, …
Category
Marketing
Growth, branding, SEO, funnels and closing deals, without a big budget.
Building a Customer Referral Leaderboard
A standard referral program pays a reward and then goes quiet. A customer referral leaderboard adds a little friendly competition: your biggest fans can see how …
Influencer Seeding for Product Launches
Influencer seeding means sending your product to creators for free, with no guarantee that they will post about it. It sounds like a gamble, and it can be one …
Post-Purchase Emails That Build Loyalty
The moment after someone buys from you is when they are paying the most attention. They are opening every email about their order, checking delivery and …
Summer Slowdown Marketing: Keeping Sales Moving
For many small businesses, July and August feel like someone turned the volume down. Customers travel, clients go quiet and inboxes fill with out-of-office …
Event Sponsorship ROI: How to Measure It
Summer is peak season for fairs, festivals, races and conferences, and every one of them seems to want a sponsor. Writing the check is easy. Knowing whether it …
Google Business Profile Photos: What to Upload
When someone finds your business on Google, your photos often do the talking before your words do. They show what your shopfront looks like, what you sell and …