Customer Onboarding Videos for Service Businesses
New clients rarely remember the welcome call. They forget where to send files, what happens next and who to ask. A short set of customer onboarding videos fixes …
Category
Marketing
Growth, branding, SEO, funnels and closing deals, without a big budget.
Running a Charity Fundraiser at Your Business
A charity fundraiser can bring your team together, show customers what you care about and raise real money for a cause close to home. It can also go wrong if …
Rainy Day Promotions: Marketing When the Weather Turns
A sudden downpour can empty a high street in minutes, but it does not have to empty your till. Rainy day promotions give customers a reason to visit, order or …
Writing a Positioning Statement
A positioning statement is a short internal sentence that says who you serve, what you offer, why it matters and why you are the better choice. It is not a …
Price Anchoring: How to Present Options
Customers rarely judge a price on its own. They compare it with whatever they saw first, whatever sits next to it and whatever they expected to pay. Price …
Using Customer Reviews in Ads
Your happiest customers already write better ad copy than you do. They use plain words, they describe real results and other buyers trust them more than any …
Sales Enablement Content for Small Teams
Sales enablement content is everything that helps your team move a conversation forward: the one-pager you send after a call, the case study that answers "has …