Labor Day Promotions for Small Businesses
Labor Day lands on Monday 6 September 2027, which gives you about two weeks to plan a promotion that feels generous without draining your margin. These Labor …
Category
Marketing
Growth, branding, SEO, funnels and closing deals, without a big budget.
Building Brand Awareness on a Small Budget
People cannot buy from a business they have never heard of, and they rarely buy from one they have only seen once. Building brand awareness is about being …
Back-to-Office Marketing for B2B Services
When decision-makers come back from summer vacation, inboxes fill up, budgets get reviewed and new projects get approved. Back-to-office marketing helps B2B …
Fall Marketing Plan for Small Businesses
Fall is when many small businesses earn the momentum that carries them through the holiday season. A simple fall marketing plan, written in mid-August, lets you …
Running a Customer Advisory Panel for Marketing Ideas
Your best marketing ideas are often sitting in your customers' heads. They know why they chose you, what nearly put them off and which words they would use to …
Local PR: Getting Covered by Local News
A short story in your local paper, on a community news site or on regional radio can bring in more trust than months of ads. The good news is that local …
College Student Marketing for Local Businesses
Every late summer, thousands of new customers arrive in college towns at once, looking for a regular coffee spot, a cheap haircut, a quiet place to study and …