Post-Holiday Marketing: Keeping New Customers
The holidays bring a wave of new customers, and January quietly takes most of them away. Many first-time buyers never come back, not because they were unhappy …
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Marketing
Growth, branding, SEO, funnels and closing deals, without a big budget.
Holiday Window Displays on a Budget
Your shop window is the one advert that works every hour you are open and plenty of hours you are not. In the holiday season it can turn a hurried passerby into …
Marketing Calendars for November and December
November and December pack more marketing moments into eight weeks than the rest of the year combined, and small teams feel every one of them. A simple …
Micro-Influencer Partnerships for Q4
The final quarter is when shoppers look hardest for gift ideas, local favorites and things worth trying, and they increasingly look to everyday creators they …
Fall Content Ideas for Service Businesses
Autumn is when customers start thinking ahead: fixing the house before winter, booking appointments before the holidays and sorting paperwork before the year …
Last-Minute Shopper Marketing Tactics
Every holiday season, a big group of buyers waits until the final week, or the final afternoon, to start shopping. Last-minute shopper marketing is about being …
Marketing to Corporate Gift Buyers
Every fall, office managers, HR teams, founders and sales leaders start hunting for gifts for clients and staff. One corporate order can be worth dozens of …