Fundraising for Marketplaces: Metrics Investors Want
Marketplace investors read your numbers differently from SaaS or retail investors. They want to know whether buyers and sellers actually find each other, …
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Queue Management for Holiday Rushes
A long queue can be a sign of success or the reason customers walk away. Good queue management for holiday rushes keeps lines safe, short and surprisingly …
Running a Customer Photo Wall or Testimonial Board
A wall of happy customers is one of the simplest, warmest kinds of marketing a local business can run. Whether it is a corkboard of thank-you notes by the till, …
Startup One-on-One Meetings: A Weekly Template
One-on-one meetings are the cheapest management tool a startup has, and the one most often cancelled. Done well, 30 minutes a week with each person catches …
Startup SOC 2 Readiness: Where to Begin
A prospect asks for your SOC 2 report, and you do not have one. That moment pushes many startups into compliance work they have never done before. SOC 2 …
Autumn Open House Ideas for Local Businesses
An autumn open house is one of the friendliest ways a local business can say "come and see us." The weather is still mild enough for people to wander, routines …
Thanking Staff at Year-End on a Budget
Your team carried the business through another year, and you want to say thank you. But a small business budget does not stretch to lavish parties or big …