The Product Launch Marketing Checklist: What to Do Before, During and After Launch
A product launch is one of the few moments when customers, partners and the press are naturally curious about what you are doing. Small businesses often waste …
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How to Write a Sales Page That Sells: A Step-by-Step Playbook
A sales page has one job: help the right person decide to buy. That sounds simple, but most small business sales pages read like brochures, full of features and …
How to Get Press Coverage for a Small Business (Without a PR Agency)
Press coverage can bring credibility, website traffic and new customers that paid ads struggle to match. You do not need a PR agency to get it. You need a real …
Facebook and Instagram Ads for Beginners: Your First Campaign
Facebook and Instagram ads let a small business reach people who have never heard of it, based on where they live and what they are interested in. The setup is …
How to Get More Online Reviews and Handle the Bad Ones
Online reviews are often the first thing a new customer sees about your business, before your website and long before they talk to you. This playbook shows you …
How Much Should a Small Business Spend on Marketing?
There is no single right number for a marketing budget, but there are sensible ranges and a clear way to work out your own. This guide covers the common …
LinkedIn Ads for B2B: A Practical Guide for Small Budgets
LinkedIn is the most expensive place to buy clicks for many B2B companies, and also one of the few places where you can reach a buyer by job title and company …