How to Plan Holiday Email Campaigns That Sell (Without Burning Out Your List)
Holiday email can bring in more revenue in six weeks than the rest of the year combined, or it can quietly wreck your sender reputation and leave you with a …
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25 Holiday Social Media Post Ideas for Small Businesses
Running out of things to post is easy in December, when you are busiest. These 25 holiday social media ideas give you a full season of content that sells …
How to Create a Holiday Gift Guide That Drives Sales
A good holiday gift guide does something a sale cannot: it solves the shopper's real problem, which is "What on earth do I buy for my uncle?" Built well, it …
Case Study: Patagonia's "Don't Buy This Jacket" Black Friday Ad
On the biggest shopping day of 2011, an outdoor clothing company ran a full-page newspaper ad telling people not to buy its jacket. It became one of the most …
Managing Employees for the First Time: A Practical Guide
Hiring your first employees changes your job overnight. You go from doing the work to getting work done through other people, and nobody hands you a manual. …
Pricing Psychology: 10 Tactics Backed by Research
Customers do not evaluate prices the way a spreadsheet does. They compare, anchor, round and react to how a number looks before they think about what it buys. …
Retirement Plans for Small Business Owners: SEP IRA, Solo 401(k) and SIMPLE IRA Compared
Owning a business means nobody sets up a pension for you. The good news is that in the US, self-employed people and small employers have three plans that are …