LinkedIn Company Pages for Small Businesses
If your customers, partners or future hires spend time on LinkedIn, your company page is often the first place they check you out. A clear, active page builds …
Archive
All Articles
Every practical business guide on BigWorldList Business, newest first: starting, running and growing a business in Europe and the US.
How to Start a Smoothie and Juice Stand Business
A smoothie and juice stand is a cheerful, visible business that people walk up to on a sunny day. It can run at markets, events, gyms or a small kiosk, and the …
Regulation A+ Explained for Growing Companies
Regulation A+ lets a US company raise money from the general public, not just wealthy investors, in a way that sits between a small crowdfunding campaign and a …
Marketplace Startups: The Chicken and Egg Problem Explained
Every two-sided marketplace starts with the same awkward silence. Buyers will not come until there are sellers, and sellers will not come until there are …
Customer Loyalty Without a Points Program
Points cards, stamp apps and tier levels are not the only way to keep customers coming back. Many of the most loved small businesses have no loyalty scheme at …
Shared Calendars and Team Scheduling Tools Compared
When your team's schedule lives in five places, someone always ends up double-booked, waiting in the wrong meeting room or chasing a client for a time that …
Building an Email List From Zero
An email list is one of the few marketing channels you truly own. No algorithm decides who sees your message, and nobody can switch it off overnight. If you are …